Categories Sneakers

How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes

Michael Jordan and Nike. Although their names are synonymous now, none could have foreseen in 1984 how this collaboration would permanently alter marketing, sneaker culture, and athletics. Enter Ben Affleck’s latest biographical sports movie, Air, which explores the audacious decisions, dangers, and eventual triumph of Nike’s landmark contract…

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Categories Sneakers

The History of Sneaker Culture

In the past, trainers were not as well-known as they are now. What began as simple athletic shoes with rubber soles has evolved into a worldwide craze where hip-hop, high fashion, and sports all come together. The sneaker market is expanding by 5.1% annually, but it’s not only…

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Categories Sneakers

How sneaker culture took over the world

Trainers have come a long way since their early days in the 1860s when they were designed for the upper class to play tennis and croquet. What started as simple sports footwear has exploded into a multibillion-dollar industry, a cultural movement, and even a way to show off…

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Categories What's new

Retro Revival: Top Retro Shoes Making a Comeback

Shoes are no exception to the huge resurgence of vintage and retro styles. These are the best vintage shoes that are now in vogue. Adidas Handball Spezial ‘Navy Gum’ The Adidas Handball Spezial, first introduced in 1979 for professional handball players, has become a fashion staple. This classic…

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Categories What's new

2025 Is a Monster Year for Sneakers

The shoe industry is booming, and 2025 looks to be a huge year for new sneakers. Brands are going all out for some significant anniversaries, such as the 30th anniversary of the Air Max 95. With a “Neon” throwback and even a Nike SB version of the adored…

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