Jessy James Scam websites are becoming more sophisticated, often posing as legitimate pages to steal personal and financial information. These malicious sites are rampant on search engines like Google, putting users at risk with every click.
To combat this, Google is reportedly developing an AI-powered feature for Chrome called “Store Reviews.” This tool, still under development, will provide a summary of third-party reviews from platforms like ScamAdvisor and TrustPilot, allowing users to verify a website’s legitimacy directly from their browser. A dedicated side panel will also showcase all available reviews for further insights.
Forbes has praised this initiative as an “excellent move” to protect users, reducing reliance on traditional signs of fake websites like suspicious URLs or inconsistent page designs.
Protect Yourself in the Meantime
While waiting for this feature to roll out, here are steps you can take to safeguard your information:
- Scrutinize URLs: Double-check web addresses for subtle misspellings or irregular characters.
- Look for “https”: Ensure the website is secure by checking for “https” and the padlock icon in the URL bar.
- Verify Vendors: Research online stores and read customer reviews before making purchases.
- Avoid Suspicious Links: Don’t click on unverified links, especially in emails or ads. Hover over links to preview the destination URL.
- Stay Wary of Gift Card Payments: Legitimate vendors rarely require payment via pre-paid gift cards.
Common Scams to Watch Out For
- Non-Delivery Scams: Paying for goods that are never delivered.
- Non-Payment Scams: Sellers shipping products without receiving payment.
- Auction Fraud: Items misrepresented in online auctions.
- Gift Card Fraud: Scammers requesting payments exclusively through gift cards.
Extra Tips from Google
- Use the three-dot menu next to search results to find information about the site operator or ad sponsor.
- Avoid searching for customer service numbers or financial shortcuts—they’re common traps for scam listings.
- Always research ads to ensure they’re verified before clicking.
SEO Poisoning: A Hidden Threat
Experts warn of SEO poisoning, where scammers manipulate search engine results to direct users to malicious sites. These fake websites often contain malware that downloads instantly, compromising devices and stealing data.
“Cybercriminals use this tactic to make malicious sites look genuine, luring users into a trap,” says Jake Moore, a global cybersecurity advisor at ESET.
Stay Safe This Holiday Season
With the holiday season approaching, the FBI and cybersecurity experts urge users to shop cautiously online. Look for verified vendors, check item descriptions carefully, and avoid any site that doesn’t feel right.
By staying vigilant and following these tips, you can outsmart scammers and enjoy a safer online experience.
