In partnership with Warner Bros. Discovery Global Consumer Products, Marc Jacobs has launched a whimsical new collection inspired by the beloved classic The Wizard of Oz. The limited-edition capsule marks the 85th anniversary of the iconic film, blending its timeless charm with the brand’s signature fashion-forward aesthetic.

The ‘Wizard of Oz x Marc Jacobs’ collection reimagines key characters like Dorothy and the Wicked Witch of the West across some of Marc Jacobs’ most popular styles, including The Tote Bag, The Snapshot, and The Sack Bag.

A Celebration of Nostalgia and Style

According to the brand, the collection captures designer Marc Jacobs’ personal passion for The Wizard of Oz, a film that has often inspired his standout projects. With a playful twist on the Yellow Brick Road’s classic charm, the collection brings bold, urban fashion together with a sprinkle of magic.

Highlights include:

• ‘Not in Kansas’ denim totes
• ‘Emerald City’ leather bags
• Ruby Rhinestone Kiki Mary Janes
• Accessories adorned with Dorothy and her companions
• A cashmere sweater emblazoned with ‘Surrender Dorothy’
• Jewelry featuring iconic charms like the Emerald City key, Dorothy’s ruby slipper, the Wicked Witch on her broomstick, and Toto

Global Campaign and Launch Events

To bring the collection to life, Marc Jacobs has rolled out an immersive campaign. Select Marc Jacobs boutiques will feature themed window displays, and immersive pop-ups will debut in fashion capitals such as Japan, Hong Kong, London, Paris, and across the United States.

Availability and Pricing

The ‘Wizard of Oz x Marc Jacobs’ collection is available both in stores and online, with prices ranging from £105 to £595 (approximately $95 to $550).

Celebrate the magic of Oz with this enchanting collection, perfect for fans of the classic film and bold, playful fashion alike.