Oxford University Press has selected “brain rot” as its word of the year, defining it as the decline of a person’s mental or intellectual state due to excessive consumption of trivial or unchallenging content, particularly online. Experts believe the constant, mindless scrolling of social media and other online content is contributing to this mental decay.

Dr. Kyra Bobinet, a behavioral neuroscientist and author of Unstoppable Brain, spoke to Fox News Digital about the growing awareness of brain rot and its effects. She pointed out that many people are struggling with attention issues, brain fog, and a lack of focus, which are becoming more common due to excessive screen time.

One part of the brain, the habenula, plays a significant role in the cycle of endless scrolling. This area, responsible for motivation and decision-making, can reduce our drive to act, triggering behaviors like “doom-scrolling,” where we know we should be doing something but end up avoiding it by scrolling through content instead. This avoidance is a way to mentally rest after a busy day, but it can also contribute to a harmful lack of focus, even in relationships, Bobinet explained.

Notably, this behavior can lead to social media addiction, as the brain becomes conditioned to avoid tasks by seeking out constant distractions. Over time, this can result in dangerous consequences, such as a lack of motivation, which is vital for a fulfilling and productive life.

To combat brain rot, Bobinet emphasized that there’s no one-size-fits-all solution. Each person must figure out what works best for them, tweaking their approach as they go. Understanding the way our bodies and minds respond to digital stimuli is the first step toward breaking free from unhealthy habits.

Dr. Don Grant, a national advisor of healthy device management at Newport Healthcare in Los Angeles, criticized the tactics used by device makers and content creators to keep users hooked. He compared it to the addictive nature of slot machines, where users are lured into constant engagement with the promise of unpredictable rewards. Grant is concerned about the loss of imagination, memory, and education, pointing out that kids today often spend hours scrolling but can’t remember any of the videos they’ve watched.

Grant also warned about the long-term impact of excessive screen time on our brains, affecting everything from memory to attention span. To counter this, he recommends a strategic approach to online time: spend 80% of your time on meaningful content and the remaining 20% on entertainment. He also encourages people to set boundaries with technology, such as limiting screen time, creating tech-free zones at home, and taking breaks to engage in physical or intellectual activities like memory games.

Grant’s advice also includes asking yourself a few reflective questions after scrolling: “How much time did you spend online? Did you feel better afterward?” This self-awareness can help people evaluate whether their online habits are truly contributing to their well-being or just leading them further into a state of brain rot.