AI-generated content is everywhere on the internet, subtly reshaping how we engage with platforms. Some websites have been transformed into AI-driven content mills, while others, like LinkedIn, integrate AI so seamlessly that it’s hard to notice any significant change.

LinkedIn, the professional networking site owned by Microsoft, has fully embraced AI. Its LinkedIn Premium subscribers can access AI tools to rewrite posts, polish profiles, and even craft direct messages. The results? Over half of the longer English posts on LinkedIn are now likely AI-generated, according to Originality AI, an AI detection startup. Their analysis of nearly 9,000 LinkedIn posts found that AI-driven content spiked significantly with the release of ChatGPT in 2023 and has since plateaued.

LinkedIn hasn’t disclosed how many posts are AI-assisted but claims to monitor low-quality or duplicate content to ensure it doesn’t dominate users’ feeds. “AI is a tool to help with drafting, but original ideas and insights from our members are what truly matter,” says Adam Walkiewicz, head of LinkedIn’s “feed relevance.”

Even on this traditionally professional platform, users are eager for attention, and AI tools have created a booming industry for automated LinkedIn posts and comments. Instead of laboring over the perfect congratulatory message for a colleague, users can now rely on AI to generate polished remarks in seconds.

While some prefer specialized AI tools, many LinkedIn users gravitate toward general-purpose language models for drafting posts. For instance, content writer Adetayo Sogbesan uses Claude AI for initial drafts, saving significant time, though editing remains essential. Similarly, non-native English speakers like journalist Çiğdem Öztabak use AI to refine their language, with AI serving as a valuable tool for translation and grammar corrections.

However, the rise of AI-driven writing hasn’t been without controversy. Critics argue that AI undermines human creativity and raises ethical concerns, especially since these tools are often trained on works created by people without consent or compensation. Lawsuits are challenging this practice, alleging it constitutes intellectual property theft.

LinkedIn users themselves are divided. Entrepreneur Zack Fosdyck shares that while some readers appreciate the clarity of AI-enhanced posts, others criticize the use of such tools outright. “It’s fascinating how polarizing AI can be, even though tools like calculators or spellcheck are widely accepted,” he notes.

To avoid backlash, some users disclose their use of AI, like technology blogger Rakan Brahedni, who hasn’t faced complaints as long as the content is engaging. He believes quality is what ultimately matters.

In many ways, LinkedIn may be the perfect testing ground for AI writing. It’s not a platform known for wit or profound originality. Instead, it’s a space where users strive to be polished and professional—attributes AI is particularly good at delivering. On LinkedIn, artificiality often aligns with expectations.