Adidas, in collaboration with avant-garde fashion brand AVAVAV, has launched a controversial new design that has both shocked and divided sneaker enthusiasts. The $250 kicks, part of AVAVAV’s 2025 collection, made their debut at Milan Fashion Week and feature the iconic Superstar sneakers with a twist: detachable rubber…
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Take a stroll down any street in New York City, and you’re bound to see stylish folks sporting Hokas. These once strictly running shoes — known for their chunky soles, breathable mesh, and vibrant colors — have evolved into a street-style favorite, an office staple, and everything in…
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The sportswear industry has long been dominated by giants like Nike and Adidas, whose logos are as iconic as their products. Together, they once claimed over 60% of the market share among the top 15 sportswear brands. But times are changing. By 2023, their combined share had dropped…
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